The service combines automated execution with your approval. Within the guardrails you configure — such as daily and monthly spend caps and exploration preferences — the service may automatically apply lower-risk changes to your connected Google Ads account on a recurring basis without a separate approval for each one, for example pausing or refining existing ads and keywords, decreasing budgets, and increasing budgets that stay within your caps.
Higher-impact changes are not applied automatically. Actions such as launching new campaigns, increasing budgets beyond your caps, resuming paused campaigns, starting experiments, and promoting or relegating ads from creative tournaments are held for your explicit approval before they take effect.
You are responsible for setting and maintaining your guardrails. You can change your configuration, pause automated activity, review or reject pending actions, or disconnect the service at any time. You remain solely responsible for the configuration you set and for the results of any actions taken within the limits you set.